Spencer Matthews Accidentally Confirms Wife Vogue Williams for I'm A Celebrity

When Spencer Matthews walked off the Good Morning Britain set last week, he thought he’d dodged the question. But viewers didn’t buy it. His half-hearted denials about whether his wife, Vogue Williams, was headed to the Australian jungle for I'm A Celebrity...Get Me Out of Here! weren’t just unconvincing—they were practically a confession. ITV confirmed the revelation in an exclusive report by Entertainment Daily, revealing that Williams, 37, would enter the 2025 season as a latecomer on November 20, 2025—just hours after Matthews’ interview aired.

The Accidental Confession

It happened during the final minutes of Susanna Reid’s Good Morning Britain broadcast on London’s ITV Studios. Reid, known for her sharp follow-ups, turned to Matthews, 46, and asked: "Is Vogue going to be able to be there to support you—or is she going Down Under on her own epic mission in I’m A Celebrity?" Matthews, there to promote his grueling Seven Continents Ironman Challenge, laughed nervously. "I’ve got enough on my plate," he said, avoiding eye contact. "She’s got her own thing going." The silence that followed was louder than any denial. Entertainment Daily called it "a masterclass in unintentional leakage." Within hours, social media exploded. #VogueInTheJungle trended in the UK and Ireland.

A Role Reversal Decades in the Making

This is a twist no one saw coming. In 2015, it was Spencer Matthews who entered the jungle at Murwillumbah, New South Wales—and left after just two days. He joined on Day 3 of I'm A Celebrity...Get Me Out of Here!’s 15th series, which ran from November 15 to December 5, 2015, and quit before the first Bushtucker Trial. Back then, he was a rising reality star, fresh off Made in Chelsea. Now, he’s a husband and father of three, training across seven continents in a 21-day Ironman marathon that ends just before the 2025 finale. He won’t be able to fly to Australia. Not even for the bridge exit.

Williams, meanwhile, has spent months preparing in secret. A former model and broadcaster, she’s no stranger to the spotlight—but this is different. Unlike her husband’s brief stint, she’s reportedly training with ex-contestants, studying survival tactics, and even practicing eating bugs. "She’s not doing this for the cameras," a source close to the family told Entertainment Daily. "She’s doing it because she wants to prove something—to herself, to Spencer, maybe even to the world."

The Ironman That Keeps Him Away

Matthews’ challenge is extraordinary: seven full Ironman triathlons—each a 2.4-mile swim, 112-mile bike, and 26.2-mile run—on seven continents, completed in 21 days. He’s already finished Antarctica, South America, and Europe. The next legs take him to Africa, Asia, and North America before wrapping up in Oceania on December 10. That’s two weeks after Williams enters the jungle. Even if he finished early, travel restrictions and quarantine rules make a surprise visit impossible. "He’s not just busy," said a friend. "He’s literally racing around the globe. There’s no way he can pop into Australia for a hug."

That’s left Williams to face the jungle alone. And while Matthews has publicly supported her decision, his absence looms large. Fans have already started comparing their 2015 and 2025 journeys: he fled the jungle. She’s walking into it.

What This Means for the Show

ITV’s decision to hold back latecomers until after the initial cast is settled is standard—but this time, the secrecy backfired spectacularly. The network, which broadcasts from its London Television Centre, typically uses the reveal to boost mid-series ratings. This year, the leak has already generated more buzz than most entire seasons. Early polls suggest Williams is a frontrunner to win. Her relatability, humor, and resilience could make her a fan favorite. And with her husband’s 2015 exit still fresh in viewers’ minds, the narrative writes itself: redemption arc, anyone?

Behind the Scenes: The Family Factor

Williams and Matthews live in London with their three children, ages not disclosed. Sources say the kids are aware she’s going—though they’ve been shielded from the details. "They think she’s going on a long camping trip," one insider said. "They’re excited. They don’t know what ‘jungle’ really means yet."

Williams’ mother, a retired nurse from Dublin, reportedly told friends: "I’m terrified. But I’m proud. She’s always been the brave one."

Meanwhile, Matthews has posted nothing on social media since the interview. His last post, a photo of him mid-swim in Antarctica, carried the caption: "One step at a time."